3 Best Keyword Research Tools for Bloggers to Help Grow Your Audience

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As a blogger, you know the importance of keyword research. Keywords are the foundation for your content marketing strategy, as well as for on-site optimization and off-site SEO efforts. They tell you what your readers are searching for and help you understand which topics have the greatest potential for growth. In this blog post, we’ll walk you through three of the best keyword research tools to grow your audience and keep them coming back again and again.

 

WordStream

WordStream is a keyword research tool that helps marketers find new customers for their business through paid search advertising campaigns. It does this by measuring the effectiveness of your keyword campaigns, increasing ROI, and lowering cost per acquisition. The tool’s keyword research feature provides you with keyword ideas that are relevant to your business, whether you’re blogging or creating a product that you plan to sell online. It also gives you information on the CPC and what it would cost to bid on those terms. WordStream has a variety of plans available, starting with a free one-month trial and all the way up to a $499 monthly subscription. For the features it provides, however, the tool is fairly reasonably priced. If you’re looking for a comprehensive keyword research tool that will help you take your business to the next level, WordStream is a great choice.

 

Google Keyword Planner

The Google Keyword Planner is a tool that lets you research and plan out your content marketing strategy based on search volume data and other metrics such as the click-through rate, the cost per click, and the overall competition level. The planner is an excellent starting point for your keyword research, particularly if you’re just getting started with blogging. It generates keyword suggestions that are highly relevant to your topic and gives you a rough estimate of how many people are searching for that term. Google’s keyword planner offers plenty of value, but it’s not without its limitations. First, you have to have a Google AdWords account to use it. If you don’t already have an account, you’ll first have to sign up for one. Additionally, you can only search for keywords in the English language. If you’re hoping to expand your content marketing efforts to different countries, you may want a tool that offers more language options.

 

Moz Pro

Moz is a full-service digital marketing agency that specializes in creating effective digital marketing campaigns for small businesses. In addition to providing services for a wide range of industries, it offers a free keyword research tool that’s easy to use and packed with useful data. Moz’s keyword research tool offers metrics such as search volume, the difficulty of ranking for those terms, and the pages that are currently ranking for those keywords. It also provides you with related keyword suggestions and the ability to add those keywords to your campaign. Although Moz’s keyword research tool has plenty of useful data, it also has some limitations. First, you can only search for keywords in the English language. If you’re hoping to expand your blog to reach a wider audience and you’re not fluent in English, this tool may not be right for you. Additionally, the search volume data is only an estimate—not a solid number. You can’t know for sure how many people are searching for those terms unless you run them through a different keyword research tool.

 

SEMrush

SEMrush is a comprehensive SEO tool that also provides keyword research functionality. The tool analyzes your website and provides data on the keywords it ranks for, the traffic those keywords bring in, and the amount of effort it takes to rank for those terms. It also generates keyword suggestions based on your website’s current content, coupled with the best possible search terms you can use to expand your reach. SEMrush’s keyword research tool offers data on the search volumes and difficulty of ranking for specific search terms, along with the estimated amount of traffic you can expect by targeting those phrases. This tool is an excellent choice if you’re looking for an all-in-one SEO tool that includes keyword research functionality. It has plenty of useful data, but it also has a few limitations. First, you can only search for keywords in the English language. And second, even though the tool provides data on search volume and difficulty of ranking, it also has a note that says “estimated data.” This means the numbers are based on their own algorithm and not necessarily on facts.

 

Summing up

Keyword research is an essential part of content marketing and SEO. However, it can be a difficult and time-consuming process. To save yourself some time and effort, use one of these keyword research tools instead. These tools will help you find highly relevant keywords that are sure to bring your blog lots of traffic. Whether you’re creating content for your website or creating products you plan to sell online, keyword research is an essential part of your marketing strategy. Fortunately, it’s also something that can be done easily and quickly with the right keyword research tool. From keyword suggestions to search volume data and more, these tools will help you find the right keywords to help your business grow.